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REASONS YOU AND YOUR COLLEAGUES SHOULD ATTEND |
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1. Get more
mileage out of direct mail
and integrate telephone marketing, fax blasts, inserts, ads, and the
internet.
2. Create an
irresistible offer . . .
making it attractive for delegates to book, marketing after the
sale, marketing with a memory, using the “rule of two” and reduce
buyers regret.
3.
Maximize timing . . .
lead time, time of the year, time of the month, and double down day.
4.
Utilize correct pricing strategies including
discounts, team fees, how much to spend on promotion, psychological
price barriers, and cost-based pricing.
5.
Write titles . . . use the agenda, testimonials,
bios, pledges and guarantee to boost attendance.
6. Select the best
packaging . . . self-mailers, e-mail,
envelopes, cover letters, web pages, fax pages.
7. Write to the best
copy length, create a sense of urgency,
personalize the promotions, and overcome the 9 most common
objections to registering.
8. Select winning
programs . . . get free speakers, capitalize
on location, and increase profits on in-house programs.
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“By the morning tea break of the first day, I
felt we were justified in the expense of sending me to Ralph's
program as I had learned a massive amount of tips and ideas that
were immediately useful to what we were doing. After morning tea, I
was in the bonus. Dr. Elliott delivers tangible take-home value to
you. Within minutes, you are armed with a phalanx of ideas that you
want to rush back to the office with and implement immediately."
(San
Francisco ‘04) |
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Adrian Smith,
Marketing Coordinator,
Centre for Continuing Education, The University of Auckland,
Auckland, New Zealand |
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A Sample of Organizations Attending the Chicago, IL Workshop
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American Press Institute
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American Water Works Association
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Coastal Training Technologies Corp
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DigitalHatch
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Dr
James M Bell Training Institute
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General Systems Consulting Group Inc
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Georgia Tech/EDI
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Illinois Association of Realtors
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Lewis Direct Inc
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National Assoc for Info Destruction
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New Mexico State University
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Reserve
Your Space Now!
Call Kay James at (864) 656-2200
Related Programs of Interest:
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Convenient Seminar Locations
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On-Site Presentations
Have a special session developed just
for you and your team...
Have the marketing topics individualized to your needs!
Call Jon Campbell at
(864) 656-3986
or email
jac@clemson.edu |
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To make a room reservation call the
Allerton Crowne Plaza (Chicago) at 800-621-8311. When making
your room reservations please mention Clemson University for
reduced room rates.You may also contact Clemson University's hotel
broker Ms. Judy Nugent at (813) 641-0558 if you need help with
your accommodations. |
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